Vodafone to equip coders with digital marketing skills

Vodafone Ghana Foundation has taken its ongoing National Coding Programme a notch higher by introducing modules which will equip the coders with digital marketing and commercial skills.

The first session of this training, which is the 2nd phase of Vodafone’s National Coding initiative, will run for a whole week from 12th November in Takoradi. The team of digital and marketing experts delivering this programme will subsequently visit the other regions, and will take participants through various modules on how they can apply and monetise their coding skills.

Commenting, the Chief Executive of Vodafone Ghana, Yolanda Cuba said: “We are on a crucial path to ensure the digital transformation sweeping the world leaves no one behind in Ghana, no matter where they may be. This programme has been designed to empower individuals with basic knowledge in coding – including topics such as business management and digital marketing to enable them monetise their skills. There is an enormous demand out there for people with coding skills, and we want them to take advantage of the opportunities”.

Three months ago, Vodafone launched a National Coding Programme in line with the company’s strategy of using technology for the enhancement of education and promotion of youth employment in the country. The company is on a journey to train 10,000 youth in coding and ICT skills over a period of 5 years.  Over 150 participants have already benefitted from this initiative since the launch date.

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