Vodafone Ghana has observed one year anniversary of introducing ‘Supercare’, a product that provides tailor-made communication solutions to the hearing impaired in the country.
The product which offers discounted data and SMS services to the hearing impaired section of the population, was launched last year May, as part of efforts to promote digital inclusion and to help people with speech and hearing disability to communicate with their families and loved ones.
“Today is one year since we launched this service. We have received over 7,000 video calls, so we believe this a good initiative.
As part of the one year anniversary, we have revamped the offer; we are giving them more data at the same price. We are also giving them a whole month free charges on all mobile money transactions,” said Patricia Obo-Nai, Director of Fixed Business and Consumer Operations in Accra.
Some registered members of the Ghana National Association for the Deaf were also given handsets by Vodafone as part of activities to the mark the anniversary.
She added: “We are committed and deliberate about this, we contacted customers who are deaf and after interactions with them, we realised what their need was and decided to put together what we called Supercare.
Supercare, she further explained, has two parts, with the first being discounted data and SMS products for as low as 50 pesewas, while the second has to do with issues with network, or any clarification that they may need, adding that “They had no way of reaching us unless they come to our office and even if they did, no one could understand them! As a result of this, we have deliberately recruited people from their association to work in our experience centre.”
“If you visit our offices or retail centres,” she added, “you would find people who understand sign language.”
The call centre, she noted, is also video enabled, to allow customers resolve all types of issues without having to visit the company’s offices.