Unilever Ghana has recorded a double-digit growth of 16 percent for the year 2017, which it attributes to prudent management and the hard work of distributors.
“The stable exchange market has also made it easier for us to do business in the past year. We hope that with this context people will continue taking advantage of the environment and do business with us,” said Yeo Ziobeieton, Managing Director of Unilever Ghana.
The Ghanaian and Nigerian arms of the company, he noted, have risen steadily over the past 15 months in terms of production – adding that Unilever is committed to impacting the lives of communities where it operates.
“We strongly believe that whatever cost that is not adding value to the consumer’s life should not be given to him. At the end of the day, what matters is that we are providing products of high quality,” he said at the company’s 22nd Consumer Conference.
He further stated that the company is poised to expand as it has rebranded the packaging of detergents, gone into open warehouses, and is investing more in the Ghana branch.
Also speaking at the event, Frank Adu – Managing Director of CalBank – explained that society is a key force in driving a business, and Unilever’s strong corporate social responsibility (CSR) in the communities where it operates is what has placed the company atop the manufacturers’ league table.
He added that investing in people, especially women who work closely with the company, goes a long way to build trust and grow businesses.
“Women entrepreneurs are the key drivers of any business; whenever you invest in their business, they go a long way to propagate the name of your business – thus increasing the product’s market value and patronage,” he said.
Mr. Adu encouraged the company to find sustainable ways of doing business while protecting the environment.
The conference ended with a dinner-dance where some key distributors were awarded for their continued role in the company’s growth.
Unilever is the largest producer and retailer of consumer goods in Ghana. It was formed on July 14, 1992 as a merger between UAC Ghana and Lever Brothers Ghana Limited.
The company has since created thousands of jobs, with over 2,000 outlets in Ghana.