One and Half year-old baby girl Davina Parker, has emerged the overall winner of the first season of PZ Cusson’s Baby Moments Competition.
Baby Davina walks home with a cash prize of GHC10,000, a plaque and 6 months’ worth of PZ Cussons products and the Cussons Baby of the Year title.
Emerging First Runner-Up was Baby Emerald Boateng, who took home GHC2,000, a plaque and Cussons Baby products whereas Baby Faith Nana Adwoa Korantema Mantey emerged the 2nd Runner up, taking home a cash prize of GHC1,000 and Cussons Baby products.
In July 2018, PZ Cussons, with its leading Baby brand, Cussons Baby, launched a baby photo competition dubbed the Cussons Baby Moments competition with the aim of encouraging family bonding through capturing and sharing memories.
The competition which was for babies under 2 years of age, involved 13 weeks of entries, voting and judging.
Beginning with 500 entries, 10 finalists were selected through a series of voting and judging. These finalists were given a free professional photoshoot with a traditional theme to showcase Ghanaian culture.
Speaking at the event, Special Guest of Honor, Oheneyere Gift Anti, expressed her admiration for the Cussons Baby brand in embarking on such an initiative and encouraged parents to spend more time bonding with their children especially in their formative years.
On her part, Madam Hafsa Arthur, Head of Brand Development and Activations at PZ Cussons noted that: “Cussons Baby is a brand with a strong heritage of caring for babies, focused on the strong bond between a mother and her baby. This is reflected in our heart-shaped logo which symbolizes a mother’s love, protection and care for her baby”.
She added that PZ Cussons is guided by the gentle nature of a mother’s love to develop their range of products including powders, lotions, oils, creams and wipes.
She further stated that Cussons Baby products focus on natural, nourishing and gentle ingredients to give best care to the sensitive skins of babies. This, she said, is best exemplified by the Camel Baby antiseptic liquid formulated specially for delicate baby skin and endorsed by the Ghana Medical Association and the Paediatric Society of Ghana.
The event which was held at the Holiday Inn Hotel in Accra was a fun-filled with parents of the top 10 finalists dressing alike with their kids. Renowned child DJ, DJ Switch also graced the occasion with entertaining tunes and performances for the guests.
The Cussons Baby Moments competition is the first in Ghana and marks the beginning of an annual baby campaign to encourage family bonding in Ghana through pictures.