Guinness, a leading alcoholic beverage in the country, was adjudged Product of the Year at the 2018 Ghana Beverages Awards (GBA) held in Accra over the weekend.
Apart from winning the ultimate prize, Guinness – a product of Guinness Ghana Limited (GGL), was also adjudged winner in the Beer of the Year category.
Lebogang Babe, Marketing Manager-Guinness Ghana Limited, after picking up the awards expressed appreciation to the organisers for recognising the good works of her company.
“We at GGL constantly maintain the quality of what we have been doing over the years. Consistency on the beverage market is one of our trade-marks and we always keep on innovating, and soon we will be introducing new products,” she said
The awards, organised by Global Media Alliance (GMA) also saw Coca-Cola take home Soft Drink of the Year, Corporate Social Responsibility (CSR) of the year and Manufacturer of the Year.
Other winners on the night included: Storm Energy Drink from Kasapreko Company Limited as Energy Drink of the Year; Castle Bridge from Gihoc Distilleries’ as Spirit of the Year; Blue Skies, Fruit Juice of the Year; Bel-Aqua, Mineral Water of the Year; and Vita-Milk as Chocolate/Cocoa/Dairy Drink of the Year.
Yofi Grant, Chief Executive Officer of Ghana Investment Promotion Centre (GIPC), speaking on the theme ‘Inspiring Excellence in Ghana’s Beverage Industry’, said GIPC welcomes foreign direct investment especially into the beverages sector; which, he added, has the capacity to create thousands of jobs along the value chain.
“In 2006, US$2.2billion worth of food was imported into the country; so, the food and beverages industry is a very important one that needs to be taken seriously,” he said.
He added that many other opportunities exist within the beverage manufacturing and food processing sectors.
Other awards went to Food and Drugs Authority (FDA) and Ghana Standards Authority (GSA), regulators of the beverages industry, as well as to Food and Beverages Association (FBA).
GBA aims to celebrate, honour and inspire the beverage industry of Ghana. The awards are targetted at beverage producers, stakeholders in the industry and consumers of beverages in Ghana.
The first edition was launched in 2016, with the first awards ceremony taking place in March 2017.