Ghana Oil Company, GOIL, has launched a mouth-watering promotion dubbed ‘Efie Ne Fie’ to reward its cherished customers for their unflinching support in keeping GOIL as the number-one Oil Marketing Company in Ghana.
GOIL was recently adjudged the CIMG Petroleum Company of the year, a feat achieved for three consecutive years.
At the nationwide promotion’s launch, the company’s Chief Operating Officer (COO) – Mr. Alex Adzew, announced that about 1 million rewards comprising 918,420 items will be given out as instant rewards, and the rest in the form of tantalising ultimate rewards.
“These awards we share with you our cherished customers. Because of you, we are still the number-one among over 85 competing OMCs,” Mr. Adzew noted.
The promotion is expected to run till January, 2019.
Mr. Adzew said the promotion will be one with a difference; because unlike previous ones that had only a few token and high-prized items like vehicles, this time thousands of consumers who buy GOIL fuel will be rewarded with gifts including free fuel, free servicing and airtime.
The Board chairman of GOIL, Kwamena Bartels, entreated fuel consumers to be associated with the ‘Efie Ne Fie’ promo because it is an instantly rewarding effort – adding that customers of GOIL will benefit tremendously.
Explaining the ‘Efie Ne Fie’ promo, the Head of Fuels/Marketing-Marcus Deo Dake, said the promotion starts from now to January 2019, and is targeted at all customers, commercial, private vehicle drivers and motor riders. To participate, every purchase of GH¢80 worth of fuel and above for vehicles or GH¢50 for motorbikes and tricycles will be given a scratchcard to enter the promo for a reward, which will be instantly given at the GOIL service station purchased from.
At the GOIL service station, Orange scratchcards will be given to customers who purchase between GH¢80 and GH¢250; White scratchcards for fuel purchases above GH¢250; and Black scratch cards are for fuel purchased by motorbikes and tricycles.
After going through a charge-free process of processing and sending a pin-code, the customer is then shown his reward which he collects instantly. There will also be ultimate rewards for consumers who accrue enough points monthly.
Solidarity messages were given by eight partners of the promotion. These are: First Atlantic Bank, ADB, Coconut Group Hotels Ltd., Alisa Hotel, Universal Engineering and Consultancy Ltd., Aqua-Fresh/Kalypo, Robert & Sons, and Famous Famiglia Pizza.
In attendance were Board members of GOIL, Management members, staff, GOIL Dealers, customers, taxi and trotro drivers, and Group Chief Executive & MD, Mr. Patrick A.K. Akorli as well as GOIL brand-Ambassador, Prof. Azumah Nelson.