City Motors, an indigenous dealer in brand new and secondhand cars, has emerged winner of Cheki.com.gh’s “Winning Dealer” program.
The Winning Dealer program, which was launched in May 2018, is aimed at getting car dealers to be self-servicing and better manage their listings on the Cheki platform.
Richard Kwaw Morkeh, who is the Managing Director of City Motors commenting after being adjudged winner said: “I have been listing my cars on Cheki since it was launched here in Ghana some 5 years ago and have benefitted immensely from the warm leads the site provides. I am able to convert on average 4 out of every 10 interested buyers that call me from cheki.com.gh.
We took advantage of this rare opportunity by ensuring we list our inventory ourselves with minimum seven pictures and well thought out descriptions. The fun part of the criteria for winning was when we had to act as ‘evangelist’ by convincing one of our fellow car dealers to sign up for subscription.
We at City Motors are super excited to have emerged as first winners of the program. As part of our prize, we now have a ‘winning dealer badge’ on all our listings on cheki.com.gh, banner on homepage, we are all over their social media pages, and a certificate of honour was presented to us.
This is having a positive impact on sales as our lead to listing ratio has increased,” he said.
Chief Executive Officer of cheki.com.gh, Joshua Mensah-Keli presenting the award to winning dealer said the program was launched as part of the company’s move to improve the content they deliver on their website.
Mr. Mensah-Keli said the objective of the program was to improve the quality of the content to subsequently improve the leads quality sellers receive.
As the maiden winner, the CEO said, City Motors will get an assortment of rewards which include prominence listings, a banner on our weekly newsletter and mentions on Cheki’s social platforms.
The criteria for selecting City Motors as the winner included uploading listings themselves; having 100 listings live in a given month; all listings having at least 8 clear photos (inside and outside photos of the vehicle); all listings having a clear description of listings and also refraining from posting of duplicate listings
According to Mr. Mensah-Keli, the program is an effort geared to encouraging sellers to post listings using best practice and being shown appreciation by Cheki.