The Chartered Institute of Marketing, Ghana (CIMG) has launched the 29th edition of its annual Marketing Performance Awards (MPAs).
CIMG’s MPAs aims to recognise and celebrate outstanding organisations and individuals which have contributed immensely in diverse ways to reshaping the marketing landscape of corporate Ghana.
This year’s awards are to be held under the theme ‘Marketing – a catalyst for driving Ghana Beyond Aid’, and targetted at mainstreaming and positioning marketing as an important sector in the growth and development of businesses and the Ghanaian economy as a whole.
The awards are categorised into six major competitive areas: Hall of Fame; Personalities; Media/ Marketing Communications Organisations; Business Organisations; Products; and Not –for-Profit Organisations.
The National President of CIMG, Kojo Mattah, said the awards have inspired many industry leaders to refocus their organisations into more marketing-oriented companies, and that the results have been refreshing.
“Over the years, the awards scheme and criteria for the selection of winners have been reviewed to accommodate every strategic sector of the economy, as well as to bring freshness, appeal and acceptance to the scheme,” he said.
He further stated that the ‘Ghana Beyond Aid’ mantra is a call to duty and a call for revitalisation of the legal, educational, governance, religious and social structural systems of the country.
Chairman-Awards Planning and Selection Committee, Daniel Kasser Tee, said non-bank financial institution awards have now been categorised into Finance Company of the Year, Savings and Loans Company of the Year, and Micro-Finance Company of the Year.
He also indicated that a new category, Telecom Company of the Year (Allied and Support services), has been introduced as part of measures to broaden the awards’ scope.
“Last year, we commented on the proliferation of awards schemes on the Ghanaian market; it is for this reason that we at the CIMG continue to call for sanity among organisers and individuals involved in these awards.
“This year, we have Nielsen and Media Monitoring Services playing the role of research partners and several others joined in the nomination and selection process: including AGI, Ghana Standards Authority, Advertisers Association of Ghana, and the Ghana Tourism Authority among others.
“The CIMG would therefore like to assure all stakeholders that we will continue to explore ways of improving standards for the much-celebrated CIMG awards in the years ahead,” he added.