Business & Financial Times (B&FT) and iPoll Ghana have signed a Memorandum of Understanding (MoU) to promote close cooperation between the parties through sharing ideas on topical issues to be surveyed.
The MoU will now enable the B&FT to use survey results produced by iPollgh in its entirety as content.
“The partnership with iPollgh will enable us undertake various business-oriented surveys together and let the business community know what people think of their brand, and to bring to the attention of policy makers how various policies are impacting business and the life of the citizens in general,” Mr. William S. Adjadogo, Managing Editor, B&FT said.
Team Lead for iPollgh, Dr. Kobby Mensah, noted that: “iPoll provides hard core data that tells us what exactly the public think about specific national issues and company brands.
The B&FT, established in 1989, has remained the country credible source business and financial news tailor-made for businesses, local and foreign investors, and expatriates with a keen interest in economic issues.
iPollgh is a research-based organisation using technology and research methodology to produce quality and impeccable survey analytics.
Its research-based team makes it a market leader in delivering insightful data and quality research. The platform also enables audience to gain first hand access to public opinion and participate in active surveys.