Fidelity Bank excites customers with ‘Switch & Smile’ campaign

Jim Baiden, Managing Director, Fidelity Bank

In its quest to give more value to existing and potential customers and put smiles on the faces of their customers, Fidelity Bank – Ghana’s largest privately-owned bank – has unveilled an exclusive value-driven campaign dubbed ‘Switch & Smile’.

The ‘Switch & Smile’ campaign is aimed at making salary accounts attractive and valuable, and will run for a period of three months beginning from August 2018 to October 2018.

It gives great benefits to people who already have their salary accounts at Fidelity Bank, to those who switch their salary accounts to Fidelity Bank. or even those who open new salary accounts at Fidelity Bank.

Customers who switch their salary accounts to Fidelity Bank or new customers who open new salary accounts will benefit from a bigger loan-ticket processed in two days. Adding to the excitement of this campaign, huge discounts from Fidelity Banks’ lifestyle partners await customers who switch their accounts. Customers will indeed have many reasons to smile with this campaign.

Speaking on the campaign’s benefits, the Managing Director of Fidelity Bank, Jim Baiden, explained: “We want to give more value to salary account holders, and therefore those who switch their accounts to Fidelity Bank can enjoy loans as much as GH¢200,000 in two days with no processing fee. We will also make you smile more by giving you up to GH¢50,000 life insurance cover with no premium”.

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He stated that “customers who switch to Fidelity Bank can be assured of the high security of their salary deposits, as they will be dealing with a local bank with world-class standards. At Fidelity Bank, we are proud to say we have one of the best Capital Adequacy Ratios in the industry as well as the best Liquidity Ratio”.

He continued that the main focus of Fidelity Bank is to keep customers smiling and provide them with more purchasing power for their needs. The Fidelity Bank ‘Switch & Smile’ campaign is targetted at salaried workers across the country and has additional benefits like salary overdrafts, auto loans, mortgage loans and consumer asset finance loans.

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