Bayer outlines vision for the future of agriculture

Bayer joined by farming stakeholders, academia, NGOs and industry experts from around the globe, outlined its vision for the future of agriculture, reaffirming its commitment to innovation, sustainability and digital transformation to help ensure the world’s rapidly growing population can be fed without starving the planet.

“Farmers are hungry for innovation that will help them grow more with less and help
ensure adequate access to safe, nutritious and affordable food now and in the future,”
said Liam Condon, a member of the Bayer Board of Management and President of the
Crop Science Division, during his presentation at the Future of Farming Dialogue 2018.

The company’s first major event since coming together on August 21st, the Future of
Farming Dialogue brings together thought leaders and stakeholders from all various
angles of society to discuss ways to make the world’s food system more sustainable for
the benefit of farmers, consumers and the planet.

“Our world faces enormous challenges including a changing climate, limited natural
resources and a growing population,” said Condon. “We believe agriculture is a crucial
part of the solution and we have a highly talented global team working responsibly
together and collaborating with partners to find better solutions to these challenges.”
Digital Transformation

Mr.Condon noted that digital transformation is one of the driving forces of innovation, giving farmers completely new ways to look at their fields and providing them with data and insights to make smarter decisions. “Digital tools have shaped many industries and we are just scratching the surface on what it means for agriculture. Through the power of new digital tools and data analytics we can help increase farmer productivity and

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This month, The Climate Corporation, a subsidiary of Bayer, commercially launched its
industry-leading Climate FieldView digital agriculture platform in Europe. The platform,
also available in the United States, Canada and Brazil, enables farmers to easily collect
and visualize field data, analyze and evaluate crop performance, and manage their field
variability through customized fertility and seeding plans to optimize crop productivity.

As part of the company’s commitment to help all farmers sustainably improve productivity with digital tools, Climate is currently delivering smallholder farmers in India relevant agronomic information and advice through a pilot launch of FarmRise Mobile Farm Care.

The company intends to broadly launch FarmRise in India in 2019, with additional expansion plans in the future for Asia, Africa and South America.

Climate’s digital platform is only one example of the type of innovation Bayer aims to
deliver to farmers. “We now have thousands of employees dedicated to research and
development around the world with market-leading expertise in breeding, biology,
chemistry and data science,” said Bob Reiter, the new Head of Research & Development for the Crop Science Division.

“I know their combined creativity, collaborative spirit and passion for discovery will help drive tailored solutions for farmers while also driving our business. Breakthrough innovation always happens at the intersection of various scientific disciplines.”

Launching in 2019, vayego™, a foliar and soil-applied insecticide for the use in rice, corn and horticulture crops is an innovation in crop protection offering farmers a broad and multifaceted range of benefits for controlling destructive caterpillars as well as some
beetles and sucking pests.

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Meanwhile, technological innovation alone will not be enough to help the world meet the
future challenges in agriculture. “In order to contribute significantly to the United Nations
Sustainable Development Goals, we need to ensure that our focus on innovation is not
only concerned with technological innovation, but also with social innovation that is
inclusive and promotes truly sustainable and holistic growth for local communities,” said
Jesus Madrazo, the new Head of Agricultural Affairs and Sustainability for the Crop
Science Division.

“So, when I think of sustainability, it’s really about how we can for example help both smallholder farmers in Africa as well as large soybean growers in the U.S. or Brazil, help them protect the health and vitality of their land so that they can pass it on to the next generation in better shape than when they took it over,” Madrazo pointed out.

The company also underlines its strong commitment to transparency. By giving access to safety relevant crop protection studies, Bayer wants to explain what lies behind the
registration of a crop protection product and how the safety of such a product is tested.

Societal trust in the work we do enables us to continue to innovate and we strongly
believe transparency is a foundation of building that trust, Madrazo explained.


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