Global Media Alliance (GMA) has launched the 2017 edition of its Ghana Beverage Awards, which saw the introduction of two additional categories to honour more players in the beverage industry.
The new categories include Socially Responsible Beverage Company of the Year and New Beverage of the Year, aimed at challenging industry players to excel beyond the shores of Ghana.
Speaking at the launch, the CEO of Global Media Alliance, Ernest Boateng said: “the new year brings with it greater opportunities for beverage companies to thrive beyond their previous successes. As a company, we are confident that the industry players who have kept us refreshed for many years will continue to challenge themselves to churn out the best beverage brands not just to meet international standards but to beat them as well”.
The Chief Executive Officer of the Ghana Tourism Authority, Akwasi Agyeman, who was the Guest of Honor at the event, pledged his organisation’s support for activities that seek to promote the name of Ghana on the international market.
“The Ghana Tourism Authority will support this initiative as part of promoting Ghanaian goods and services. In fact, these efforts are part of the bigger vision of His Excellency Nana Addo Dankwa Akufo-Addo to see a more self-reliant Ghana, moving beyond aid. We are hopeful that the startup companies in this space will also be encouraged to excel with the introduction of GBA”, he said.
“Beverages are the biggest in production when we consider made-in Ghana goods. You have refreshed us, entertained us, kept the Ghanaian heritage, given us jobs and a sense of hope that Ghana can drive her economy. Should your efforts be replicated in every endeavor, Ghana too can make it. I am hopeful that our beverages will be enjoyed not only in Ghana but across the world and respected for their quality,” he added.
The Ghana Beverage Awards was first launched in 2016 with the objective of honouring the diligent beverage producers of this country, as well as to create a platform for stakeholders in the industry to interact with each other for their collective good.
Beverage giants, including Kasapreko Company Limited, Guinness Ghana Brewery Limited, Blow Chem Industries (producers of Bel Aqua Mineral Water), Special Ice Company Limited, Blues Skies Ghana, TT Brothers Company Limited (producers of Uncle T wine), GIHOC Distilleries (producer of Castle Bridge) and Twellium Industrial Company Limited (producers of Rush Energy Drink) participated in the Maiden Edition last year.
The Food and Beverage Association of Ghana (FABAG), Food Research Institute under the Centre for Scientific and industrial Research (CSIR) and the Ghana Tourism Authority (GTA), are the organising partners of the event.
The awards ceremony is expected to come off in May.