…4 times recipient of the award; 2nd time running
Atwima Kwanwoma Rural Bank Limited, at Pakyi No 2 in the Amansie West district of Ashanti Region, has been adjudged the CIMG Rural Bank of the year 2019 by the Chartered Institute of Marketing, Ghana (CIMG).
The bank is a 4-time recipient of this prestigious award, and for two consecutive years. Atwima Kwanwoma Rural Bank won the 2013, 2015, 2018 and this year’s 2019 edition.
The 2019 award was on the theme ‘Marketing in a Disruptive Era’, and sought to acknowledge individuals and organisations for their marketing excellence and innovations in the field of marketing.
This year’s awards as usual had several categories: including the CIMG Hall of Fame; Personalities; Media; Business; and Product among other awards. The event was held at the Labadi Beach Hotel in Accra last Saturday.
The Governing Council of the CIMG in collaboration with stakeholders such as the Association of Rural Banks-Ghana, ARB Apex Bank, AGI, GNCCI, MOTI, National Insurance Commission, Ghana Association of Bankers and research institutions, among others, played an active role in the selection process.
A citation presented to the bank says its vision is to be the leading and preferred rural bank in Ghana, and it is poised to transform and improve the lives and businesses of stakeholders by using motivated and competent human resources, customer-driven products and appropriate technology.
The rural banks’ evaluators judged them by using those key performance Indicators (KPI), and the bank scored very high on each attribute.
These performances saw the bank increase its total deposit from approximately GH¢121million in 2018 to a little over GH¢146.5million in 2019, culminating in a growth of 21.12 percent.
The AKRBANK Mobile App brought to the bank much fortune in the year under review, thus resulting in it experiencing high customer turnout – which also resulted in a happy customer base that saw a reduction in their stress levels with an App seen as a ‘friend in hand’.
The citation further says: “The Corporate Social Responsibility initiatives remain matchless in your sector, as your name remains a household name in education, health as well as youth and community development initiatives”.
The bank’s ability to use insightful research data to identify the exact needs of customers, and serve them with same, never ceases to amaze evaluators who – for the second time running, conferred on the bank ‘CIMG Rural Bank of the Year, 2019’.
The CIMG National Marketing Performance Awards is a high-profile event that acknowledges individuals and organisations for marketing excellence and innovation. The awards seek among other things to promote high professional standards and encourage excellence among marketing practitioners. It also aims at ensuring the provision of high-quality products and services.
Commenting on the award, CEO of the Bank, Dr. Stephen Sarfo Kantanka, said to be recognised as rural bank of the year in such a prestigious award scheme comes with a lot of challenges to maintain or improve upon the bank’s performance.
“As a bank with this recognition, we must spare no effort to live up to the expectation of excellence and ensuring that we do things right, particularly in the area of corporate governance and regulatory compliance, and be persistent with our vision and mission while continuig to be the pace-setter in rural banking,” he stressed.
Dr. Sarfo Kantanka finally dedicated the award to all shareholders, employees and customers of the bank for their commitment to the AKRB brand.