TAP Victoria – the Lisbon-based airline’s loyalty program –has been awarded at the 27th Freddie Awards.
The awards ceremony took place in Jersey City, New Jersey, in the US, where the world’s most outstanding frequent travel programs were recognised.
Named in five categories, within a 223 loyalty programs competition, TAP Victoria was recognised with the “210 Award” for Europe/Africa, a trophy that is awarded to the loyalty program that obtains the highest scores among its voters, classifying it as best up-and-coming program, to which the market and the industry must look.
According to Lígia Vieira, responsible for TAP’s loyalty program: “The Victoria team is very happy with the recognition made by our Customers and with the fact that the effort made in recent years to meet their aspirations and expectations, through the offer of new products and the negotiation of new partnerships, was accomplished. We will continue our work to place TAP Victoria among the best programs in the world.”
The Victoria Program also ranked third in the categories “Best Airline Elite Program”, “Best Airline Redemption Ability” and “Best Loyalty Credit Card” and forth in the categories “Program of the Year” and “Best Costumer Service”.
In addition to this award for the year 2016, Victoria program was already awarded six times at the Freddie Awards, among which the prize for “Program of the Year” in 2006. Apart from these prizes, TAP Victoria has been recognized with other awards, namely the silver medal from the Brazilian website Best Destinations, this year, with about 14 percent of the votes, ahead of American Airlines’ AAdvantage program and being surpassed only by Latampass (15 percent of the vote). This same prize had already been awarded to TAP’s program in 2016.
The Freddie Awards competition was launched in 1988 with the goal of giving voice to the frequent flyer and honoring the efforts of an industry that has more than 300 million members worldwide. These awards are open to all loyalty programs, with winners being selected by members of frequent flyer programs around the world.
The criteria for selecting the winners is quality rather than quantity, since participants assign a value to each of the competitors in their classification. The prize 210 was awarded to TAP Victoria Program in a competition that has gathered more than 25 million votes this year, from 4.2 million frequent passengers coming from 237 countries.