Kate Quartey-Papafio, CEO of Reroy Group of Companies, has laid bare her vision of growing the indigenous business venture into an iconic global brand.
The entrepreneur, described in a CNN interview last year as the Queen of Cables in Ghana, was speaking during a meeting with Prof. Alex Dodoo, Director-General of the Ghana Standards Authority, at the Group’s head office at the Heavy Industrial Area in Tema last Tuesday. “We aspire to be a market leader in the provision of quality products and services that consistently beat the expectations of clients and meet the highest standards of industry.”
The manufacture of high quality aluminum and aluminum alloy rods used in cable making and other allied industries is the main focus of Reroy Metals, an engineering entity within the Reroy Group.
For this reason, the company has developed a strategic business development plan and is investing in adequate manpower and equipment capacity. The plan spells out the company’s strategy of entering markets outside the sub-region.
“Our mission is to become a global leader in the provision of integrated systems and solutions for power generation, transmission and distribution; and to achieve this through an intimate understanding of the needs and requirements of our clients,” she stressed.
She however adds: “This will only be realised if and when statutory bodies such as the Ghana Standards Authority readily provide industry with the needed guidance and timely advice. “Using standards will help businesses to comply with regulations and requirements, thus avoiding failure and loss of investment.”
Prof. Alex Dodoo, Director General of the Ghana Standards Authority, on his part assured the CEO of the Authority’s support, adding: “We are positioned to provide business improvement solutions to industry, so please see us as partners in development; it is our responsibility to support business and industry to grow.
“As the National Standards body as well as Conformity Assessments body, it is our role to facilitate the development of standards needed by businesses operating in the country,” he noted. “Our doors are always open, and so we encourage all of you to engage with us on a regular basis.”
The meeting was attended by George Kojo Anti, GSA Business Development Manager, and Peter Martey Agbeko, GSA Head of Public Relations, as well as staff of the Reroy Group. As part of the meeting, Seth Offei, the Reroy Cables Limited, Plant Manager, did a brief presentation on the Group and its operations.
The Group is made up of four (4) engineering entities – Reroy Cables, Reroy Energy, Reroy Metals and Reroy Power – and began operations in 2003. It currently has a staff strength of over 80, and provides products and services to the private sector, general consumers and utilities throughout the region. It exports mostly to countries in the ECOWAS sub-region. Reroy Power Limited is an integrated power systems company specialising in the provision of electrical power distribution equipment and contracting services.
Reroy Metals – Products and Services
Reroy Metals’ plant produces continuously cast electrical and mechanical aluminum alloy redraw rods. We are the leading producers of EC grade Aluminium Rods conforming to ASTM B233 and BS EN 1715-2 standards.
It offers high grade Aluminium Wire Rods. Our company has installed a state-of-the-art (properzi) continuous casting and rolling mill at Tema, Ghana, with a capacity to produce 18,000 MT wire rods annually of 13mm diameter (CG Grade) and 9.5 mm diameter (EC grade/alloy rods), conforming to ASTM B233 and BS EN 1715-2 standards, to cater to the needs of the conductor (AAAC, AAC, and ACSR) and cable industry.
The company’s rods can be used for screen wire, co-axial cable, shielding wire, cold heading applications, flexible conduit, and armour for electrical cables.
Reroy is a Private Limited Liability Company incorporated in 1992 and registered under the Ghana Companies Code.