Hype-flex, a subsidiary of Hype. Up Limited, a marketing and advertising company aimed at building brands and individuals, has organised a movie roadshow to entertain patrons amid COVID-19 restrictions.
The entertainment event dubbed ‘Park N Watch’ witnessed patrons drive into the large open space, parked their cars and get connected to watch the movie on the projected screen whilst still sitting in their respective cars.
To offer a comprehensive movie house or cinema experience, the patrons had at their disposal upon request pop-corn, cocktails, alcoholic and non-alcoholic drinks, pork and chicken kebab, among others, just to chill out and calm down their nerves as they enjoy the movies.
Social Media Manager, Hype. Up, Abba Manu, indicated that the concept is to provide the best way to practice social distancing whilst entertaining oneself.
“You come in your car to the park, we have a screen showing movies and you are connected to watch from your car, but we are looking at adding more to make it much interesting. We are looking at adding football matches, boxing and other sporting activities. What makes it different from a normal theatre or cinema is that there is little to no contact at all between the people who come to entertain themselves,” he said.
She emphasised that looking at the figures and trajectory of the pandemic, COVID-19 is not leaving anytime soon, therefore such innovative contactless means of entertainment must be embraced and considered as the new normal.
“We refer to the ‘Park N watch’ experience as a mini restaurant in a car because unlike the normal cinema setting where you cannot get some foods in there, we have made available waakye, yam chips, pork/chicken wings among others,” she indicated.
According to the organisers of park N watch, the initiative started late 2019 prior to the outbreak of COVID-19 and so, the social distancing protocols put in place by the authorities has provided the right environment for the initiative to thrive. The event also provided the organisers with the opportunity to sensitise patrons on the need to adhere to the COVID-19 safety protocols such as wearing of nose mask, washing and sanitising hands regularly, among others.
The maiden Park N Watch event which took place at the Ghana Club-Accra is expected to become a regular weekend programme that will provide movie lovers with the opportunity to enjoy their favourite movies and will maybe moving from one location to the other.