‘It's the economy, stupid!’ It may actually have been worth staying up for.
On Election Day 2016 in America, across the country at the stroke of midnight today voters began the process to have the last word.?
Both Hilary Clinton and Donald Trump must deliver 270 electoral votes to win.?
To win majority - the Democrats must turn around 5 flip 5 seats in the senate and some 30 in Congress.
Today, a number of intrepid companies across America are offering freebies and discounts to voters who brave the cold weather (it will be 37 degrees at 6am when the polls open in Virginia) and the inconvenience of fulfilling their civic duty by making an electoral choice.?
Krispy Kreme will give a free donut if you provide a voters sticker; 7-Eleven will give free coffee, without the sticker; Uber car services will give a discount to first time users today (presumably you will head to the polls and not to work?); the YMCA; World of Beer; Noodles & Company, Firehouse Subs; and this being America, after eating and riding for less, you can burn the calories and work off the excess at Gold’s Gym, free of charge, today only.
There may be lessons to be learnt there for Ghana as we stagger towards December 7th, 2016 for our general elections.?
Elections cost money, time, patience and headlines.? Elections are big business beyond those who order T-shirts, distribute packs of food; outboard motors, log canisters, sewing machines and import V8’s.? ?
Deepening the company brand and supporting civic duty - balancing out the political economy of elections.