Okyeame Kwame is now a CIMG Associate Member

March 13, 2017
Source: thebftonline.com/Ghana
Okyeame Kwame is now a CIMG Associate Member

Rapper, Okyeame Kwame, known in real life as Kwame Nsiah-Apau takes his music business to another pedestal with a new honorary conferment.

The Chartered Institute of Marketing Ghana has honoured him the status of an associate co-opted member for his professional use of marketing in the creative arts.

The President of CIMG, Dr. George Eric Gyemfi-Osew, in a remark, admonished him as being recognised by the local and international body.

"We believe Okyeame Kwame personifies the values we uphold here. From the angle of the youth and students, we think he's someone who resonates positively with them.Branding could be from all angles and he showed us unorthodox ways, which is coming from a younger person with a different dimension," he said.

The organisation presented Okyeame Kwame a medal and certificates. The presentation ceremony was preceded by a presentation by the artiste at the organisation's Continuous Professional Development (CPD) seminar under the theme "Branding for Global Recognition".

In his delivery as guest speaker, Okyeame Kwame highlighted key factors in branding and further presented an exposition on his recently launched brand book.

The Chartered Institute of Marketing, headquartered in the UK is the world's biggest marketing body. The CPD which is organised annually to keep its practitioners abreast with modern trends took place this year at the University of Professional Studies, Accra for its students association of the school.