Okyeame Kwame unveils brand book …outlines comprehensive plan for 2017
When Okyeame Kwame speaks, the industry listens and when he acts the music industry sits up and follow in the giant footstep of a pacesetter.
This week, the self-acclaimed rap doctor took his business and branding works to another level with the launch of his brand book, something not done by any musician, actor, or showbiz industry player for that matter in the country.
It wasn’t surprising that the big names –Kwabena Agyekum of CIMG, Bola Ray, KSM, Elikem the Tailor, corporate managers from Unilever Ghana Ltd and West Hills Mall, lecturers from GIJ and UGBS– that graced the launch of the brand book couldn’t help but to congratulate Okyeame Kwame about his big history making move.
“The Okyeame Kwame (OK) brand took the ‘business’ in showbiz to another level with the launch of its brand book for 2017,” legendary satirist, Kwaku Sintim Misa (KSM), noted on Tuesday as the media, friends, family and sections of the creative arts industry gathered at Zylophon Media for the brand book launch.
The brand book, as indicated by his Business and Brands Manager, Annica Nsiah-Apau was written to “provide a guide for the Okyeame Kwame brand and partners”.
According to Mrs. Nsiah-Apau, also the wife of Okyeame Kwame, the creative arts is stuffed with some disturbing ways of survival by some practitioners, a thing she wants her artiste to dissociate from; hence the publishing of the said guide.
“The mission of the OK Brand is to become one that intelligent professionals aspire to work with… we go beyond exciting, creative content. We value your values,” she said.
The brand book was created to develop a strong and trusting relationship between OK and the OK World (fans); to display a fusion of tradition and modernity; to create accurate imagery of the OK brand; to inspire the world by crystalizing the OK brand message of being different.
The book also seeks to present the OK brand mission and vision; to provide a guide for partners and third party suppliers on the use of the OK brand; to give insight into how stakeholders should interact with the OK brand; and to prepare the audience/end user for the OK experience.
The launch of the brand book also saw the rehashing of his ground-breaking and history-making activities in 2016 and plans for 2017 which will also be ushering in the 20th anniversary of Okyeame Kwame in Ghanaian popular culture.
In 2016 Okyeame Kwame was presented with the key to the city of Cincinnati in the US and also lauded for his awareness campaign and combating hepatitis B alongside his chart-topping musical releases
Since his breakout year in 1997 as one half of the ‘Akyeame’ hiplife duo, Okyeame Kwame has been a mainstay on the Ghanaian music scene with about four solo albums to his name. His longevity in the industry has been lauded alongside the awards and accolades that have buttressed his legitimacy as one of the finest artistes of the last two decades.
The OK Brand in 2017
The OK brand’s 2017 will see the return of the acclaimed Versatile Show and some more hepatitis screenings, which this time will extend to five other countries on the continent. The brand will also spawn some new events and programmes, including and event tagged the ‘Flaunt Your Lover’ movie night in February, ahead of Valentine’s Day.
He will also embark on a Black History Month Tour in March to commemorate Black History Month in the US with The Versatile Show, speaking engagements in Universities in the states.
Fans of the rapper can expect him to release his fifth solo album in March titled: Made in Ghana which will be followed up with the premier of his Rap based reality show – ‘Rap with OK’ – in April.
Speaking on his brand’s plan for 2017, Okyeame Kwame said, “every month we have a product and that product is aimed at creating a reality show and also assisting people, inspiring people and beyond that… The aim of it is to be able to be able to create your own event, inspire people, employ people and also compete in this competitive environment.”
Music the core of the OK brand
With so many activities branching into a number of varying social and entertainment sectors, the question was if music was going to take a backstage in Okyeame Kwame’s evolotion as a brand.
But Mrs. Nsaiah-Apau, however, assured fans of the much-loved rapper they needn’t worry about him leaving music behind as music was his passion and the core of the OK brand. “If you check our itinerary for the year, you realise we were doing a whole lot of other things even though music remains the core product as the brand still needs to extend.”
“We like to let things take their natural course so you realise that at any point in time if there is a demand for one thing you don’t struggle to bring the other thing that has no demand out. If at a point the Versatile Show is what is in demand as opposed to music, he would not stop doing music, he will do that alongside the show.”