MTN Heroes of Change Season 3 receives 2,400 nominations
Following the launch of MTN Heroes of Change Season III on 30th of September 2016, the MTN Ghana Foundation has announced they are in the process of assessing and shortlisting projects for the final 10.
At the close of nomination for the Season III, over 2,400 entries were received by the MTN Ghana Foundation. The entries received have been screened with 100 projects selected.
The 100 shortlisted projects will further be reduced to 10 after which a team will be dispatched into the communities to verify the selected projects. The work of 10 shortlisted finalists will be filmed and broadcast as part of a 13-week TV series for the general public to vote for their favorite projects.
In addition, MTN has also introduced the concept of “MyHero,” for Season III of Heroes of Change. The “MyHero” campaign will allow people to recognise individuals who are touching the lives of others in little ways in their communities. This will run exclusively on social media, specifically Facebook. Individuals will be invited to post pictures of “MyHeroes” on the MTN Facebook page with a short description of what they do or have done.
At the end of the 13 week TV series, the person who will emerge as the ultimate Hero of Change will receive GH¢100,000 to support his/her community project. Selected winners for the categories of health, education and economic empowerment will be recognized with financial support of GH?20,000 each. The remaining six finalists will be given Gh?5,000 each to support their work. The “MyHero” online category whose posts gets the most likes will get a special mention and branded prizes at the final event.
Commenting on Heroes of Change Season III, Senior Manager for Sustainability and Social Impact of MTN, Mr. Robert Kuzoe said “we launched the Heroes of Change project to celebrate Ghanaians doing amazing things in communities across the country. We are looking forward to sharing their stories with the world”.
MTN Heroes of Change was first launched in July 2013 with the aim of identifying and recognizing selfless people who continue to sacrifice their time and resources to improve their communities and brighten lives.
Dr. Abrokwa-Yenkyera, a plastic surgeon and Founder of Grafts Foundation, emerged the ultimate winner for the maiden edition of MTN Heroes of Change in 2014. Madam Paulina Opei, founder of the Save Our Lives Orphanage, emerged the Hero of Change for Season II.
The selection of winners’ projects is done by an independent panel of judges composed of Rev. Albert Ocran (Motivational Speaker), Dr. Doris Dartey (Communications Consultant), Mr. Mohammed Awal (Publisher) and Mr. Sidney Casely-Hayford (Economist).
MTN Heroes of Change has won several awards. The project was recently adjudged 2016 IPR Best Community Relations Programme of the Year and was also awarded CSR Program of the Year 2015 by the Head of State Awards (HoSA) Scheme.