Bloomberg enters the African space

December 18, 2016
Source: Felicia Ansah | thebftonline.com | Ghana
Bloomberg enters the African space

Bloomberg, the global provider of business and financial information has officially launched its operations in Africa to enhance electronic activities in the sub-region.

The programme which was held recently at Naivasha, Kenya, was the second edition of the Bloomberg Africa Business Media Innovators’ (ABMI) forum. It attracted top-notch Business and Media tycoons from 11 countries including nine other nations to explore the roles of Business communities and the role financial Journalism plays in ensuring credibility, accountability, transparency and provide substantive investment to the African economies.

The digital flagship programme also saw Bloomberg officially launched an all African Bloomberg website to drive data journalism and uptake of data by the African market and is also designed to quicken the activities of the continent’s growing businesses and financial professionals.

Known as the Bloomberg.com/Africa, it will combine the resources of Bloomberg’s more than 100-strong editorial team across seven Bureaus in Africa, as well as Bloomberg's goal team of more than 2,600 reporters and analyst.

The portal according to Bloomberg, is the latest in series of regionally -focused editorial platforms built to serve the growing audience of business and financial consumers seeking stories on global markets told through a local lens.

According to the Chief Executive Officer, Bloomberg Media who, Justin Smith said: “We will combine resources of more than 100 strong editorial team across seven bureaus in Africa as well as Bloomberg’s global team of more than 2,600 reporters and analyst to help drive this dream”

Mr. Smith added: “It is the latest in a series of regional editorial platforms built to serving the growing audience of business and financial cconsumers seeking stories on global markets told through local lens”.

“Our mission is to be the leading multi-platform global business and financial media company poised to delivering more relevant stories to our global audience through a localised platform to provide innovative and creative news stories which is central to our strategy”, he noted

In the last couple of years “We have launched regional sites in Europe, Asia, and the Middle East, we have re-launched our Japanese Language website and entered into an ambitious multi-platform partnership in India and we are privileged to spread our business ideas across African’s vibrant growing economies”, he noted.

According to Bloomberg, best of the new edition's content will be fed to a dedicated Africa Twitter handle@BBGAfrica as they continue to explore the addition of Africa-specific products to expand its reach to this important growing economy, and where appropriate, seek partners to help scale Bloomberg’s reach across the continent.

Anthony Sguazzin, Managing Editor, Bloomberg, Sub Saharan Africa also speaking at the launch indicated that Africa is playing an increasingly significant role in the global economy and   With the launch of this dedicated regional digital platform, “We are establishing a home to showcase the best of Bloomberg’s rich content to the people, companies, politics and the economies shaping the continent to a higher pedestal” he said.

The Bloomberg .com /Africa is currently powered by Javelin, Bloomberg digital’s new article and template design which was unveiled and is expected to provide a faster and an improved user experience, reducing page load time, which is critical in delivering faster mobile experience for a largely mobile-driven African audience.