Vodafone launches financial inclusion project for women
Vodafone Ghana, through its social corporate responsibility arm, Vodafone Foundation, has launched a financial inclusion programme dubbed: Project Revive.
The initiative, which was launched in Accra, is targeted at women in Ga East and West Municipalities of the Greater Accra Region, and is expected to be deployed to other parts of the country in future. The project is aimed at financially empowering women.
Project Revive, which is a collaboration with Care Ghana, also seeks to encourage women to cultivate the habit of daily savings, using Vodafone Cash.
“At Vodafone, we strongly believe in the empowerment of women. So, the agenda that we are seeing here today is not one that we are starting today; it is an agenda we have started with farmers through our Farmers’ Club initiative. So, this is not a one-off thing: this is something that we fundamentally believe in, and will continue to support for a very long time,” Yolanda Cuba, Chief Executive of Vodafone Ghana, said during the launch.
According to Vodafone, the project is in line with the company’s desire to lead in Ghana’s digital revolution agenda, which it has already pledged support for.
The company added that much needs to be done to enable more Ghanaians, particularly women, to stay financially independent and connected in today’s world of internet.
“Financial inclusion is a big pillar of what we are trying to do. When I look at the statistics on Ghana, only 30 percent of Ghanaians are financially included which means only 30 percent of 28 million people have access to a range of financial services. The 70 percent of the population that is not included means there is a lot that we can do.
This is particularly important because, financial services are what can help empower our lot in life. That is what can actually help propel us forward as we look to a brighter future,” she added.
Elkanah Odembo, Country Director for Care International-Ghana, noted that any effort at empowering women directly results in empowerment of society as whole.
He explained that women with financial resources have higher benefits to society than men, and was upbeat that Project Revive, will help women’s improve their financial status in society, adding: “If a woman has money, she empowers society and a country as a whole.”