Nominations open for 3rd edition of Auto Awards

August 1, 2017
Source: thebftonline.com l Ghana
Nominations open for 3rd edition of Auto Awards

The third edition of the Ghana Auto Awards, the automobile industry awards, has opened nominations till 26th August for the various categories up for grabs.

Scheduled to come off on 20th October, 2017 at the plush Kempinski Gold Coast Hotel Accra, this year’s ceremony will be preceded by an exhibition at the same venue on 19th October, 2017.

The purpose of the exhibition, according to the organizers, is to showcase and introduce new entrants of vehicles into the market and promote authorized dealership.

“This exhibition will offer a sales platform and networking field for auto dealers through the convergence of potential buyers, car enthusiast, auto dealers and vendors at one place,” a statement from the organizers, Xodus Communications, said.

For the past two years, the awards provided consumers with sound, comparative information on vehicles that are new to the market while serving as a platform for the automotive industry to demonstrate and celebrate in the key areas of manufacturing, efficiency, innovation and technology, corporate social responsibility and safety.

Conducted by professional auto engineers and motoring experts sourced from across the country who are dedicated to ensuring that the awarding process is carried out with utmost objectivity, credibility and integrity, the Ghana Auto Awards includes new vehicles not manufactured in the country and excludes others whose availability may be limited.

Some of the most coveted categories include ‘Economy Vehicle of the Year’, ‘Best New Technology Award', ‘Best New Design Award', and the ultimate, ‘Car of the Year.’

Based on extensive research and making the scheme as competitive as ever, a few categories have been added. These includes; auto lifetime achievement award, auto personality of the year, auto industry supplier of the year and auto journalist of the year.

In choosing award winners, three key parameters are evaluated to get results which would be relevant to potential car and truck buyers.

The first is value for money: this is where the jury assesses the drive away price, fuel consumption and running and repair cost; secondly, the design and function of the vehicle:  the jury assesses the safety, environment, seating comfort, space, practicality, build quality and finish, ergonomics and more; finally the on-the-road performance of the car: this include like the vehicle ride, handling, braking, smoothness, manoeuvrability and performance are considered.

The Ghana Auto Awards uses the weighted system of scoring –critical, high, medium or low– and each vehicle’s overall score reflects its position within the class and should only be compared within its category, but according to their importance to buyers, this weighting varies by category.

In addition to the category winners, the judges can also select one winner as the Judges' Choice. This award recognises an affordable vehicle (priced under the luxury car tax threshold) that has made the greatest contribution to the Ghanaian market or is deemed by the judges as the stand-out winner either through its technology, safety, innovation or ability to meet or exceed consumer expectations.

The Ghana Auto Awards rewards government agencies, manufacturing, dealership, insurance, auto finance, servicing and more.