Citi FM launches ‘The Literacy Challenge’

July 24, 2017
Source: Felicia Ansah l thebftonline l Ghana
Citi FM launches ‘The Literacy Challenge’

CitiFM has officially launched an educational and literacy initiative dubbed ‘The Literacy challenge, at the Shield International School in Adenta.

The literacy challenge is tailored to equip students in the Junior High Schools nationwide on how to read and write proficiently and also be able to understand and think critically to solve thought provoking questions competently.

Unlike the erstwhile Write-Away Contest which used to engage student between nine and 13 years, the literacy challenge is to promote and acquaint students with certain basic fundamentals in their curricular.

CitiFM is committed to giving back to society through impacting intellectual ideas into school children in country to be globally competitive and affect society positively.

This all new quiz package will be run for three months subsequently in three levels with an ultimate prize of GH?10,000 for the winner with other rewards for the most outstanding and innovative JHS student in the country.

Bernard Koku Avle, Host of Citi Breakfast Show, in an interview with the B&FT said: “For the past eight or nine years, we have been doing something called the ‘Write-Away competition, which was a national essay competition for children between the ages of nine and 13.”

This year, we decided to change the format to what we call, ‘The Literacy Challenge, so it’s not just about writing but also quiz on general knowledge.”

He added: “We have improved the competition, it includes an essay competition and other attractive packages designed to facilitate a comprehensive programme.

It is also going to have a written examination on about 50 questions to answer on general knowledge,and after that, there would be a quiz competition which will be more exciting and deepening theimpact of the competition.”

BiC’s Area Business Development Manager Ghana Cluster, George Nkonsah, indicated that through the literacy challenge, children will be able to write their dreams, live and get committed towards achieving them.

He told the B&FT: “Our vision for this exercise is in two folds, we want to focus on the emotional aspect that is to say that we want children to benefit from the competition.”

“We are also sponsoring with cash prizes which is a key instrument to enable students who are able to excel in this competition to further their education to a higher standard.

Wendolyn Chioma Anyabuine, a class six pupil of Shield International School shared her experience with B&FT that, “I think what CitiFM is doing is very helpful because literacy is very important to children who have to know the importance of education and everything associated with.

“Without literacy, the understanding to read and write does not have it way in our academic calendar. We need our parents and teachers’ contribution for this special assignment to be able to burn the midnight candle to go the extra mile, for there is light at the end of the tunnel,” she noted.

Some sponsors of the event include BiC, Cowbell, Milky Magic, Syldepay and Yummy nutrition.