TAP wins ‘Marketing Campaign Of The Year Award’
TAP Portugal has won the ‘Marketing Campaign Of The Year Award’ at the just-ended Ghana National Aviation Awards held in Accra.
The Lisbon-based airline’s intense marketing campaign on flights to Sao Tome and Principe Island in particularly, was so successful in driving up passenger throughput between Accra and the pristine Atlantic Ocean Island.
The number of Ghanaians visiting São Tomé ad Principe, a twin Island in the Atlantic Ocean that lies on the equator, has increased by about 20percent since 2015, necessitating the increase in flight frequency between the two countries to meet demand.
Airline data available indicate that the total passenger uplift in 2016 from Accra to São Tomé and Principe was 2,294, representing a 29 percent increase over the 2015 figure of 1,620.
The island nation was hitherto mainly patronized by Europeans as a holiday destination until Lisbon-based TAP Portugal introduced a direct flight from Accra to São Tomé.
"Before we started operating this route in October 2015, it was mainly Europeans who visited São Tomé and Principe for leisure. But now the dynamics have changed; 80 percent of visitors are Europeans and 20 percent are from Ghana. This shows the potential of multiple destination tourism between the two countries," Edwin Lawson, TAP's Country Manager, Ghana said.
“Based on the current trend and word of mouth about how ideal Sao Tome is as a tourism destination, we expect more people to visit the Island,” he added.