Dubai hints interest in cocoa sector

March 17, 2017
Source: Ophelia LARYEA and Lilipearl Baaba OTOO/thebftonline.com/Ghana
Dubai hints interest in cocoa sector

Omar Abdulaziz Khan, Director in charge of International Relations at Dubai Chamber of Commerce, has disclosed that his outfit has begun discussions with the Ghana Cocoa Board (COCOBOD) to explore how the chamber could bring investors into the country to set up a processing factory in a bid to add value to cocoa beans before their exports.

He added that his outfit with over 200,000 members is keen on networking with Ghanaian businesses to promote both countries and create wealth for their peoples.

“I have seen a lot of good products here, but due to the lack of quality marketing skills Ghana is unable to sell its cocoa products to the world.”

Mr. Khan, who disclosed this at a road show organized by the chamber to promote Dubai’s tourism to the West African audience, went further to announce that Dubai Tourism has introduced an online game to enable travel agents in Ghana to better market Dubai to their customers

“We have created a card game for agents to play and build a perfect itinerary for their customers,” he added.

In January 2015, the Dubai Chamber of Commerce & Industry inaugurated a new office in Accra as part of ongoing efforts to promote Dubai as an international business hub and strengthen economic and trade ties with Ghana and the rest of the continent.

The Ghana office is the second office opened in Africa after the first was inaugurated in Ethiopia in 2013.

President and CEo of the Dubai Chamber, Hamad Buamim said: “The launch of this office is an important development in the expansion of Dubai Chamber’s footprint in Africa and sends a strong signal of our commitment to enhance ties both in Ghana and in the West Africa region.”

Dubai and Ghana’s bilateral relationship has been ongoing with key milestones being the Africa Global Business Forum held in October 2014 in Dubai, and the Ghana Country Focus Briefing, which took place in June last four years.

The last event was held in conjunction with the Ghana Consulate General and the Economist Intelligence Unit.

“As a world-class city, Dubai’s open door policy, its user-friendly corporate climate, infrastructural development, logistics and world-class banking and financial facilities will serve Ghana to strengthen its bilateral ties with businesses in the Middle East region and beyond,” he added.

On her part, the Africa Regional Director of Dubai Tourism, Stella Obinwa, said Africa continues to be a priority market for investors in Dubai, with massive potential for more visitors to choose that destination as their preferred destinations.